Our Story

This all started on the El-Heri beaches of Lebanon...

My family would spend every summer on the beach. My mother would pack up my two sisters and I in the car every morning, stop by the ice maker, pick up a block of ice for the cooler and head 20 kms south of Tripoli, Lebanon to a small town called Chekka. We would spend the full day at what is known as El-Heri beaches.

We were 6-8 kids that saw each other every day, and one of the most enjoyable, most memorable things we used to do was grab two HASSKEHs to play a game of "ATTACK".

The goal of the game was to split the gang into 2 teams, assign someone to paddle while the others were to come up with a strategy to FLIP the other team's HASSKEH over :)

There was lots of paddling, swimming and lots of fun trying to be the last ones standing...

These memories have stayed with me throughout my life, and during a visit to Lebanon in 2021, I asked myself...

“Why don't we have HASSKEHs all around the world for everyone to enjoy? Why don't we have inflatable HASSKEHs to make it more versatile to carry and use?”

 With that thought, I set out on a mission to create just that, and after a year and a half of research and a few prototypes, I believe I have come up with the HASSKEH of the future.

During the same trip in 2021, my wife who is constantly searching for meaningful charities to support, discovered an alarming number of children in Lebanon are malnourished and go to bed hungry every night.

That's why we decided to run HASSKEH as a bootstrap operation, minimizing expenses and covering production costs. This allows us to maximize profits from our online sales to fund our mission of feeding as many children as possible worldwide, starting with those in Lebanon.

That's why we decided to run

Find out more about our mission at hasskeh.org where we track our charity activities, strictly focusing on feeding hungry children around the world.

Join us!

You will have fun paddling around on a unique, traditional style HASSKEH iSUP while knowing that your purchase also helped hungry kids around the world.

Thank you,

Karim Raad, Founder